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Advertising menswear : masculinity and fashion in the British media since 1945 / / Paul Jobling
| Advertising menswear : masculinity and fashion in the British media since 1945 / / Paul Jobling |
| Autore | Jobling Paul |
| Pubbl/distr/stampa | London, England ; ; New York, New York : , : Bloomsbury Academic, , 2014 |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 659.19/687 |
| Collana | Dress and Fashion Research |
| Soggetto topico | Advertising - Men's clothing - Great Britain - History - 20th century |
| ISBN |
1-4725-5811-1
1-4725-5810-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ADVERTISING MENSWEAR; CONTENTS; List of Illustrations; Acknowledgements; Introduction; PART ONE GOING FOR A BURTON: MENSWEAR ADVERTISING FROM AUSTERITY TO AFFLUENCE, 1945-57; 1 The Post-war Market for Men's Clothing; 2 Menswear Advertising: Agents, Accounts and Audiences: 'Will It Be Seen? Will It Be Remembered? Will It Be "Accepted"?'; 3 The Economics of Press Advertising; 4 The Design and Rhetoric of Menswear Press Advertisements; 5 The Art versus Commerce Debate; 6 Poster Publicity and Menswear; 7 Early Commercial Television and Menswear, 1955-60
8 The Impact of Consumer Psychology and Motivation Research9 'Feeling with' and 'Feeling into': Appealing to Men and Women; 10 The Turn to New Consumers and Youth Culture; PART TWO THINKING YOUNG: MENSWEAR ADVERTISING AND THE GENERATION GAME, 1958-78; 11 Sedimenting the Youth Market; 12 Cinema and Television Advertising for Menswear; 13 Menswear Advertising in Newspapers and Magazines; 14 Poster Publicity and Menswear; 15 'You Bring the Body, We've Got the Clothes': Publicity for Tailors; 16 From Dummies to Dandies; 17 Ironing out the Creases: Artificial Fibres and Menswear Advertising 18 Synthesizing Sex: Publicity for Artificial and Natural Fibres19 'Cloth for Men': Wool and the Whisper of Darker Things in Dormeuil'sTonik Press Campaign, 1968-75; 20 Looking Good, Feeling Good: Materiality and the Interplay of the Senses; 21 Getting More for Your Money: Menswear Publicity and the 1970s Recession; PART THREE LEADER OF THE PACK: JEANS ADVERTISING SINCE THE 1960s; 22 The Jeans Market and Advertising between 1950 and 1985 ; 23 Levi's 501: Back to the Future?; 24 Here Comes New Man-Again; 25 A Soundtrack for Consumerism: Music, Image and Myth 26 More Than Just a Number: A New Style of Advertising for the 1990s27 Racial Sameness and Racial Difference; 28 From 'Mothers' to 'Flat Eric': Race, Gender, Age and Generation; Epilogue: Getting the Right Fit-Objects/Images/Readers; Appendix I: Advertising Agents and Menswear Accounts, 1945-2000; Appendix II: Menswear Advertising, 1945-80s: Illustrators andPhotographers; Appendix III: Television, Film and Radio Advertisements for Menswear in Britain, 1955-2000; Appendix IV: Levi's Press, Poster, Cinema, Radio and Television Advertising Campaigns in Britain, 1968-2000; Bibliography; Index |
| Record Nr. | UNINA-9910787858103321 |
Jobling Paul
|
||
| London, England ; ; New York, New York : , : Bloomsbury Academic, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising menswear : masculinity and fashion in the British media since 1945 / / Paul Jobling
| Advertising menswear : masculinity and fashion in the British media since 1945 / / Paul Jobling |
| Autore | Jobling Paul |
| Pubbl/distr/stampa | London, England ; ; New York, New York : , : Bloomsbury Academic, , 2014 |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 659.19/687 |
| Collana | Dress and Fashion Research |
| Soggetto topico | Advertising - Men's clothing - Great Britain - History - 20th century |
| ISBN |
1-4725-5811-1
1-4725-5810-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ADVERTISING MENSWEAR; CONTENTS; List of Illustrations; Acknowledgements; Introduction; PART ONE GOING FOR A BURTON: MENSWEAR ADVERTISING FROM AUSTERITY TO AFFLUENCE, 1945-57; 1 The Post-war Market for Men's Clothing; 2 Menswear Advertising: Agents, Accounts and Audiences: 'Will It Be Seen? Will It Be Remembered? Will It Be "Accepted"?'; 3 The Economics of Press Advertising; 4 The Design and Rhetoric of Menswear Press Advertisements; 5 The Art versus Commerce Debate; 6 Poster Publicity and Menswear; 7 Early Commercial Television and Menswear, 1955-60
8 The Impact of Consumer Psychology and Motivation Research9 'Feeling with' and 'Feeling into': Appealing to Men and Women; 10 The Turn to New Consumers and Youth Culture; PART TWO THINKING YOUNG: MENSWEAR ADVERTISING AND THE GENERATION GAME, 1958-78; 11 Sedimenting the Youth Market; 12 Cinema and Television Advertising for Menswear; 13 Menswear Advertising in Newspapers and Magazines; 14 Poster Publicity and Menswear; 15 'You Bring the Body, We've Got the Clothes': Publicity for Tailors; 16 From Dummies to Dandies; 17 Ironing out the Creases: Artificial Fibres and Menswear Advertising 18 Synthesizing Sex: Publicity for Artificial and Natural Fibres19 'Cloth for Men': Wool and the Whisper of Darker Things in Dormeuil'sTonik Press Campaign, 1968-75; 20 Looking Good, Feeling Good: Materiality and the Interplay of the Senses; 21 Getting More for Your Money: Menswear Publicity and the 1970s Recession; PART THREE LEADER OF THE PACK: JEANS ADVERTISING SINCE THE 1960s; 22 The Jeans Market and Advertising between 1950 and 1985 ; 23 Levi's 501: Back to the Future?; 24 Here Comes New Man-Again; 25 A Soundtrack for Consumerism: Music, Image and Myth 26 More Than Just a Number: A New Style of Advertising for the 1990s27 Racial Sameness and Racial Difference; 28 From 'Mothers' to 'Flat Eric': Race, Gender, Age and Generation; Epilogue: Getting the Right Fit-Objects/Images/Readers; Appendix I: Advertising Agents and Menswear Accounts, 1945-2000; Appendix II: Menswear Advertising, 1945-80s: Illustrators andPhotographers; Appendix III: Television, Film and Radio Advertisements for Menswear in Britain, 1955-2000; Appendix IV: Levi's Press, Poster, Cinema, Radio and Television Advertising Campaigns in Britain, 1968-2000; Bibliography; Index |
| Record Nr. | UNINA-9910823896603321 |
|
Jobling Paul
|
||
| London, England ; ; New York, New York : , : Bloomsbury Academic, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||